The 10 Biggest Regrets of Online Shoppers, By Chris Kissell. Recently, the website Slickdeals polled 2,000 adults and asked them to name their biggest online shopping regrets. Following are their answers. 10. Not getting a different color/size, Respondents who share this regret: 26% While many online retailers try to make returns and exchanges simple, having to mail your purchase back can feel like a pain. 9. Not buying a protection/insurance plan, Respondents who share this regret: 26% A great deal on an online purchase doesn’t mean much if the item breaks down or if your own carelessness sends it to trash heap. 8. Missing the return window, Respondents who share this regret: 28% Want to return an item? Typically, it’s no big deal. Unless you miss the return window. 7. Finding the item on sale after the fact, Respondents who share this regret: 30% Nothing worse than seeing the same item 20% less a few weeks later. 6. Finding a promo code after the fact, Respondents who share this regret: 31% The internet is a vast universe of information. Finding the right promo code isn’t always easy. 5. Having to pay for return shipping, Respondents who share this regret: 31% We’ve gotten so used to free shipping — thanks, Amazon — that most of us hate the thought of ever paying to have something sent to us. 4. Finding a better brand/version of the product, Respondents who share this regret: 32% Trying to keep up with the latest and greatest versions of an item is a recipe for unhappiness and a surefire way to derail dreams of financial independence. 3. Spending too much money, Respondents who share this regret: 32% If your favorite retailers have stored your credit card info, it’s simple to spot something you like and have it paid for and on the way to your home in just seconds. 2. Used product less frequently than expected, Respondents who share this regret: 34% “Buyer’s remorse” is such a human experience that it seems to be built into our genes. 1. Feeling like the item value is less than expected for the cost, Respondents who share this regret: 39% After all the review reading and comparing products you still end up with a dud