The 57th Super Bowl is taking place at the State Farm Stadium in Arizona this weekend. Here are five fun facts about this year’s Super Bowl. How Many People Will Watch The Super Bowl? 192 million people are projected to watch the Super Bowl, according to data from the National Retail Federation. That’s a massive jump from just 99 million last year. What Does It Cost To Host a Super Bowl? In comparison to other major sporting events, hosting a Super Bowl costs very little. The biggest cost for hosting a Super Bowl is the stadium, and Arizona already had a stadium that met the NFL’s needs. How Many Times Has Arizona Hosted The Super Bowl? Arizona hosted its first Super Bowl in 1996 at Sun Devil Stadium in Tempe. Since then, the big game has been played at State Farm Stadium three times — in 2008, 2015, and 2023. How Much Food And Beer Will Fans Consume? Fans are expected to consume more than 300 million gallons of beer, according to World Food Program USA. 28 million pounds of chips and 1.42 billion chicken wings are also expected to be eaten during the Super Bowl. How Much Will Advertisers Spend On The Super Bowl? The average cost of a 30-second ad during the Super Bowl this year is $7 million. This is up $500,000 from last year and the highest ever, according to Betway.